I AM SOUND Academy Founder and Creative Director Nat Rich is a serial entrepreneur and Personal Responsibility Coach helping everyone from high profile DJs to their tour managers, to freelancers, employees and their CEOs, tune in with their vibration, own their awkwardness, discover what they’re avoiding and set important boundaries to help them get the most out of life and relationships. 

Born in Devon and raised in Yorkshire, Nat is direct, warm and loves to talk about business, motivation, music and universal mysteries. Her smooth and calming voice has been likened to a female version of 'David Attenborough’ as you will hear on her daily breakfast show on I AM SOUND Radio.

Nat is also a voice artist, motivational speaker and prolific panelist broaching a variety of subjects including lifestyle, social media, self-awareness, sustainability, spirituality, entrepreneurship, relationships and sobriety.

Her show has been curated around the International Wellness calendar and features interviews with range of thought leaders and influencers dissecting the good, the bad and the awkward of life’s most poignant moments and important topics.

Her flagship events include the 'Un-F**k Your Life' series and TALKWARDS - 'awkward talks' about things that matter.

The future will see I AM SOUND grow into a unique personal growth and self development platform with a monthly membership helping humans learn how to communicate with themselves and the world around them in a fun and accessible programme, that combines humour, spirituality and scientific understanding.


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